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ATAVUS and Volt Athletics® Launch New Mobile Training Platform for Rugby-Specific, Individualized Strength and Conditioning Programs


ATAVUS and Volt Athletics® Launch New Mobile Training Platform for Rugby-Specific, Individualized Strength and Conditioning Programs

ATAVUS’ high performance training combined with Volt’s technology provides rugby athletes and coaches anywhere unprecedented and affordable access to elite-level programs


SEATTLE, WA – Friday, April 29, 2016: ATAVUS (atavus.com) and Volt Athletics® (voltathletics.com) today announced the launch of a new technology platform to bring individualized, affordable, rugby-specific strength and conditioning (S&C) programs to athletes around the world. Volt Athletics’ technology will deliver rugby-specific training built by veteran ATAVUS high performance coaches, allowing rugby players to train like an ATAVUS athlete regardless of location. The program can be used by coaches to implement training for their team or by athletes training on their own. 

“Volt’s new mobile-friendly platform opens the door to the high performance S&C programs that today’s rugby players need to compete at all levels of our growing game,” said Emilie Bydwell, Head of Rugby Programming for ATAVUS. “Volt’s technology combined with our rugby-specific exercises and movements make for a powerful platform that allows athletes anywhere to train as if they were at an ATAVUS Academy.”

Built by ATAVUS High Performance Director and veteran S&C expert Chris Tombs, the program is a comprehensive 52-week strength-training program that reinforces ATAVUS’ training philosophy and includes movement patterns and prescriptive loading. Based on simple inputs by the coach or athlete, Volt’s technology builds the optimal training calendar for each athlete, customizes the training to each athlete's strength level and generates an athlete's individualized workout for the day.

Individualized workouts are accessible via any device through the new Volt iPhone app or mobile-friendly website and include specific instructions, sets, reps, and prescribed weights, as well as visual cues, including photos and video. Over time, the rugby-specific training program grows with athletes by calibrating appropriate fluctuations in intensity, volume and exercise selections to help athletes avoid plateaus and overtraining.

“As participation in rugby deepens and widens in the U.S., more athletes are seeking the type of world-class, high performance rugby training that is available to pro athletes,” said Dan Giuliani, Co-Founder and CEO of Volt Athletics. “With the creation of the ATAVUS Strength Training Platform, now all rugby players and clubs have access to elite training they can trust delivered through Volt’s technology.” 

The ATAVUS-Volt workouts include three tiers of programming so athletes can train at their appropriate developmental level. Tiers include 1) Train to Develop, 2) Train to Compete and 3) Train to Survive. Subscriptions for ATAVUS-Volt rugby-specific workouts are priced at $29 per month, after a free 14-day trial. Athletes interested in learning more and registering for ATAVUS-Volt program can visit: http://vltath.co/ATAVUS



While not required for Volt access, athletes attending ATAVUS’ Resident Camps as part of the USA Rugby Academy in Summer 2016 will receive hands-on navigation through the Volt system and app, S&C instruction and movement coaching. More information and dates of upcoming ATAVUS training and resident camps are available at: atavus.com/rugby


ATAVUS is an ancestor from which character is inherited, passing along Rugby while instilling values in every player. Headquartered in Seattle, Washington, ATAVUS is relentlessly driven to breed character, develop skills and champion Rugby in the USA and beyond.  The company builds and executes sustained, progression-based programming that provides coaching inclusive of any age, skill set or gender. Programs includes the year-round ATAVUS Academy, the USA Rugby Academy Powered by ATAVUS, customizable “Powered By ATAVUS” consulting services, and international programs with key partners including the worldwide HSBC Rugby Festivals. For more information on ATAVUS, including upcoming player and coach training sessions visit ATAVUS.com

About Volt Athletics
Volt Athletics Inc.® (‘Volt’) is the global leader in technology solutions for sport performance training. Volt provides individually prescribed sport-specific training programs, built by certified strength coaches through cloud-based technology. Volt’s unique delivery system enables coaches and athletes, from high school to professional, to access elite-level training.


Media Contacts

Jaime Quick
ChangeUp for ATAVUS
jq@changeupadvisors.com, 206.229.5183

Doug Buser
Volt Athletics
doug@voltathletics.com, 206.701.6432